Our Article

Unlock Growth Potential For Chinese Brands Travel Abroad

• Mar 28, 2018
• 5

It is imperative for Chinese brands to travel abroad to ensure continued growth. With Avantu’s experience and exposure working across multiple sectors and clients we have fine-tuned an approach to eliminate misunderstanding and guarantee speed to market for Chinese brands expanding abroad. Our Systems Thinking approach guides our solution architecture for growth for China outbound brands.

We help brands and businesses unlock their growth potential through our unique Systems Thinking approach. We have developed System Export in order to support Chinese brands in their outbound business. We ensure that Chinese brands adapt to different consumer behaviours and media scenes in all markets, identifies the challenges and solutions for Chinese outbound business, providing a useful rule book to ensure smooth and efficient operations. […]

"Al That Glitters is not Gold" For Chinese Brands Abroad

• July 15, 2018
• 5

Many Chinese brands have recently started to gain success overseas and the coming years will act as a springboard for Chinese companies looking for growth. It is therefore important to understand the challenges Chinese brands face when they go global.

Firstly, limited awareness of Chinese brands overseas affects the potential for premiumization of the offering. This means that brands would need to set very competitive prices to compete with existing international brands, while also having to outperform Chinese players with similar market entry strategies.

Secondly, in the past, the credibility of Chinese brands has been in jeopardy, resulting in a slowdown of the adoption rate. So the ‘new’ Chinese brands entering the market need to break with this image and build credibility by showing better quality and value.

Finally, many Chinese brands go to market with a limited brand building budget, to run a quick ‘test and learn’ soft launch in new overseas markets. Combining this with the issues around awareness and credibility, it is advisable to avoid such strategy and instead plan for the long term. […]

Cross Market Campaign For Social and Ecommerce

• May 10, 2018
• 5

Avantu’s Bottom-up Outbound Social and Ecommerce Planning & Operation Approach Initiating a thorough assessment of the local media landscape is imperative as one solution does not fit all. As you can see from the graph, for example, media reach varies greatly by channel by market.

Understanding the different asset formats that are most responsive in market in addition to understanding the planning and buying procedure and implementation are also key.

At Avantu we employ a bottom up approach to understanding the individual markets for your outbound activities. This we conduct through the MediaCom global planning process ‘Systems Planning’.